Professor Megan Passey (BMed (Hons), MPH, MSc, PhD) is a rurally-based health services researcher who leads the Tobacco Behaviour Change and Implementation stream. She is based at the University Centre for Rural Health in Lismore, where she was the Director of Research prior to joining the Daffodil Centre in July 2023. Her research focuses on reducing harms from smoking for priority populations and addressing health inequities. Since completing her PhD (2014) she has been supported by fellowships from NHMRC, CINSW and the University of Sydney. Megan has published over 150 peer-reviewed publications, authored numerous reports to government and obtained over $25 million in grant funding. Megan is leading the NHMRC-funded MOHMQuit trial (Midwives and Obstetricians Helping Mothers to Quit smoking) in partnership with key stakeholders. She is an investigator on CRE-STRIDE – a national network of researchers, policy makers and practitioners with a commitment to improving Aboriginal and Torres Strait Islander health through equitable health care for Indigenous communities. Prof Passey is a Board Member of the international Society for Research on Nicotine and Tobacco (SRNT), having been elected as the member representing Africa, Asia, Oceania and Latin America (AAOLA). She is also on the Board of the Oceania chapter of SRNT.